Stand Up To Cancer

Over the past few months I have seen many ads in magazines and commercials on TV about an event called "Stand Up to Cancer." Each of these ads featured a celebrity making a statement concerning this being the beginning of the end of cancer. These ads are very well done and always catch my attention so I decided to do a little more research about this cause. What I found is not only a great fundraising and awareness event, but also an example of a successful public relations campaign. The organization has done very good job of getting celebrities and TV personalities involved and using their participation to gain publicity. The website is very informative about the event, the cause, and donations, but it also has a public relations section featuring various press releases. It seems to me that this is going to be a very successful event because of a good campaign and a great cause.

http://su2c.standup2cancer.org/