This semester one of the main goals of my Public Relations Administration class is to become experienced users of social media sites. Because of the endeavors of my classmates and I on our personal PR blogs, Twitter, and other sites I found this Larson and Associates blog post very interesting. According to this post, Estee Lauder plans to use social media Websites in their Breast Cancer Awareness Campaign this year. This will be the largest online presence of the campaign ever as they intend to use not only social media sites but also various forms of Internet advertising. By using social media Websites, Estee Lauder hopes to reach a younger audience. In order to do this the company is planning to target Facebook and MySpace particularly.
Estee Lauder has taken the steps towards having a successful Breast Cancer Awareness Campaign. Social media sites are one of the newest frontiers in public relations and by using these tools Estee Lauder will reach new a new, younger, tech-savvy audience. The company may also find that by reaching out to this audience for their campaign efforts, they could gain them as consumers.
No comments:
Post a Comment