More and more major companies are realizing the benefits of "going green" and are producing eco-friendly, organic products. Not only is this a good move for the environment, but it is also a good PR move. Victoria's Secret has recently joined the list of companies producing organic products with their new PINK BODY beauty line.
The new VS Beauty products are made out of 100 percent vegan products. The products range from various kinds of body lotion and body wash to shaving cream.
From the PR point of view, Victoria's Secret is likely to see a whole new crop of customers who are seeking environmentally friendly products. The current craze of eco-products is likely here to stay. Making products that cater to this trend not only makes the company look good, but also is likely to increase their customer base and sales, and helps the environment.
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