Eco-friendly products are all the rage right now, and for good reason, who doesn't want to help the environment? Target has picked up on this trend and is bringing designer Rogan Gregory on as the latest in a string of fashion designers to create lines specially for the store. This post describes how the designer of the Loomstate Organic clothing line will put together an organic clothing line for Target in concordance with Earth Day next year.As a PR move, this partnership could bode very well for Target. Fans of the Loomstate line will be interested in purchasing the well-priced, unique merchandise, as well as environmental enthusiasts who may or may not be followers of the line and Target. The collaboration could potentially bring in a whole new crop of customers to the well-loved superstore.
1 comment:
I always enjoy the designers they bring in for their no-target lines! This is new news to me and am soo excited when it hits the stores!
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