I ran across this article about the value of reputations in the PR field. Obviously, a good reputation is an incredibly valuable asset. First, how do you obtain this? Once you have it, how do you keep it, especially when faced with various crises? In this article the "PR Doctor" gives some helpful insight into each of these issues and also provides a breakdown of rules/laws to follow to aid in your success. While this may not be pertinent to us at this time, it could be beneficial once we get out into the real world of PR.
1 comment:
Lauren: there is a way to hot link the visual so you don't have a long string of alphabet soup. It's the same way you link to an article. Please do this in the future.
Good article, but I'd like to see you put a lot more into you discussions, rather than just post an article.
Post a Comment