"Microsoft Gurus"

As the owner of a Hewlett Packard PC, it's always interesting to see what new technology Microsoft is coming out with to satisfy my computer needs. It's no secret that PC's are considered to be second best to Apple computers when it comes to design software and other various programs. Apple can also be considered to have a loyal following, as its users are extremely dedicated to the brand. When I ran across this article I found it very interesting that Microsoft is now taking cues from Apple's customer service strategy. Via this new tactic, Microsoft will be placing "Microsoft Gurus" in Best Buy and Circuit City store locations to help customers with their PC buying needs. This approach comes from the "Genius Bars" that can be found in Apple stores.
The "Microsoft Guru" plan could turn out to be a very beneficial PR implement for the company. Having bought my own computer from a Best Buy store, I am aware that there are many consumers who shop for computers at these retailer locations. Having knowledgable Microsoft employees in the locations could help in selling a PC to consumers who are torn between that and an Apple. Previously, Apple has had an edge because there were not as many Microsoft experts in the field to help consumers find information in their purchase decisions. While Apple may still have better design programs, Microsoft can probably expect to catch up a bit in the customer service area thanks to their new plan.

Image from http://petewilliamsagency.com/blog/wp-content/uploads/2006/05/Apple%20computer-2.JPG