Aquacurrent Science is a popular new cosmetic component. It is being advertised as a special ingredient in various Proctor & Gamble products including the Pantene Pro-V Beautiful Lengths collection, Covergirl AquaSmooth Makeup, Secret Flawless Touch with Olay deodorant, and other Olay merchandise. Aquacurrent advertises that it is the science that moves moisture where it is needed most in your skin and hair. On the PR front, Aquacurrent has partnered with Proctor & Gamble, been featured in Women's Wear Daily, Redbook, First, and Parenting, as well as acting as the sponsor of the premier party for the CW's 90210.
1 comment:
This is very interesting...I remember Amanda talking about this in our Advertising, but I had not really heard much about it.
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